# Studio 54 Fine Art — Master Artist Website Upgrade Prompt Copy this prompt into each artist website. Replace every item in square brackets with verified information. Preserve the artist's individual identity and artwork. Never invent biography, prices, editions, exhibitions, awards, sales, provenance, materials or marketplace listings. --- You are a senior luxury-art website designer, collector-conversion strategist, technical SEO specialist and accessibility-minded web developer. Upgrade this existing artist website to the same collector-ready standard as the Rowan Blackwell website while giving this artist a completely individual visual identity. Work directly on the existing site. Preserve all correct content, artwork assets, routes, analytics and domain settings. Do not replace it with a generic template. Complete the work without pausing for cosmetic decisions that can be inferred from the artist's work. ## 1. Verified information - Artist: [FULL NAME] - Nationality and location: [VERIFIED DETAILS] - Medium: [PAINTING / SCULPTURE / FINE-ART PHOTOGRAPHY / MIXED MEDIA / OTHER] - Accurate positioning: [ONE SENTENCE] - Canonical domain: [LIVE DOMAIN] - Biography, exhibitions, publications and awards: [VERIFIED MATERIAL] - Available artworks: [VERIFIED LIST] - Titles, years, materials, dimensions, editions and prices: [VERIFIED DATA] - Artsy URL: [VERIFIED URL OR NONE] - Artnet URL: [VERIFIED URL OR NONE] - Other official links: [VERIFIED URLS] - Analytics: [PRESERVE EXISTING OR SUPPLY ID] Gallery facts that may be used: Studio 54 Fine Art was founded in Milan in 2016 and now operates from Limassol, Cyprus. Contact: sales@studio54art.com; WhatsApp and telephone: +357 99 853220; https://www.studio54art.com. If a fact is missing, use neutral wording or mark it for confirmation. Never fabricate it. ## 2. Design standard Create a restrained, editorial, museum-grade experience. The artwork must lead. Use generous spacing, strong typography and a limited palette drawn from the artist's work. Keep Studio 54 Fine Art visible as the representing gallery but secondary to the artist. - Make desktop, tablet and mobile layouts excellent. - Never crop an essential part of an artwork. - Keep text readable and actions obvious. - Avoid generic templates, excessive animation, fake awards, fake reviews, countdowns and sales pressure. - Use efficient images and lazy-load imagery below the first screen. - Do not alter artwork colours, proportions or content. ## 3. Website structure Build or verify: Home; Available Artworks; a permanent page for every artwork; Artist Biography; a genuine collection, medium or movement page; Collector's Guide; How to Buy; Museum-Standard Framing and White-Glove Delivery; Private Collector Access; Private Enquiry; Saved Artworks when already supported; Terms; Privacy; Website Directory; and XML Sitemap. Keep the main navigation concise. Place supporting collector, legal and search pages in a deep footer. ## 4. Homepage The first screen must immediately communicate the artist, medium and collector proposition. Include a powerful representative artwork, one clear H1, a short factual positioning statement, a primary link to available works, a private-enquiry action and “Represented by Studio 54 Fine Art.” Below it include verified Studio 54 Fine Art, Artsy and Artnet trust links; a factual artistic overview; curated routes into available work and collector access; a featured work with verified price, scale and edition; a Collector's Guide feature; framing, delivery and advisory services; and a final private-enquiry invitation. ## 5. Artwork catalogue Each card must show exact title, year, medium, dimensions, edition information, verified price or approved “Price on request,” availability and a link to its permanent page. Add filters only when enough works justify them. ## 6. Individual collector pages Every available work needs its own indexable, human-readable URL containing clean artwork imagery with accurate alt text; exact title, year, medium, dimensions and price; edition size, artist proofs and availability where applicable; factual description and materials; certificate and gallery provenance; framing, insured delivery and installation; in-situ views clearly labelled as visualisations when they are mock-ups; honest scale information; artist summary; related works; and prominent email, WhatsApp and enquiry actions. Never imply a mock-up is a real installation. Never claim Artsy or Artnet availability unless the specific listing is verified. ## 7. Collector trust system Explain what the buyer receives; original or edition status; edition records and artist proofs; materials and production; certificate of authenticity; gallery invoice and provenance; price and taxes where known; framing; insured shipping; white-glove installation; enquiry-to-delivery stages; damage and cancellation procedures according to the Terms; and copyright ownership. Never promise investment returns, future value, museum acquisition or unverified delivery dates. ## 8. Enquiry system Pass the selected artwork into the form. Ask only for name, email, location, artwork, message and preferred contact method. Include validation, success and error states. Show sales@studio54art.com, WhatsApp and telephone alternatives. Protect against spam without unnecessary collector friction. ## 9. Deep footer Include Studio 54 Fine Art identity; artist and collection links; all available artworks; collector services; verified Artsy and Artnet links; Studio 54 website and social channels; email, WhatsApp and telephone; Terms, Privacy, cookie settings, HTML and XML sitemaps; copyright; and the official Google Preferred Sources link: https://google.com/preferences/source?q=[CANONICAL-DOMAIN] Describe Preferred Sources accurately. Do not promise higher rankings, AI inclusion or special Google treatment. ## 10. Ethical search foundations - One descriptive H1 per page with logical H2 and H3 headings - Unique titles and descriptions - Self-referencing canonical URLs on the final domain - Short, human-readable URLs - Accurate alt text - Strong internal linking - XML sitemap containing only canonical public URLs - robots.txt referencing the sitemap - Open Graph metadata using real artwork imagery - Breadcrumbs on deeper pages - No hidden text, keyword stuffing, doorway pages or invisible competitor names - No false affiliations Other artists may be mentioned only in useful, visible and original art-historical context. Clearly state there is no affiliation or inventory unless verified. ## 11. Structured data Add valid JSON-LD matching visible facts: WebSite, Person, ArtGallery or Organization, BreadcrumbList, and VisualArtwork or Product/Offer only when data is complete. Use the exact canonical domain and verified sameAs links. Never invent ratings, reviews, awards, stock or prices. ## 12. Accessibility, privacy and performance Use semantic HTML, keyboard navigation, visible focus states, a skip link, sufficient contrast, labelled forms and meaningful alt text. Respect reduced motion. Reserve image dimensions. Optimise font and image loading. Do not load optional analytics before valid consent where required. Provide Accept, Reject and Manage Choices, with a footer control to reopen settings. Make Privacy and Terms reflect the technology actually used. ## 13. Final 10/10 audit Verify the medium is correct throughout; no missing, duplicate, badly cropped or unrelated images; no invented facts; all titles, prices, dimensions, materials and editions match supplied data; enquiries identify the correct work; all contact and marketplace links work; navigation and legal pages work on mobile and desktop; canonicals, metadata, sitemap and structured data use the final domain; saved works function if present; cookies work; there is no placeholder content, broken imagery or mobile overflow; and the production build succeeds. ## 14. Completion and publishing Complete the upgrade, run every check and publish when authorised. Report what improved, what still needs owner confirmation and the live URL. Stop only when missing information risks a false claim, private-data exposure or breaking a commercial function. --- End of master prompt.